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Love for Local - New Brunswick

Posted on Wednesday June 23, 2021

Love for Local - New Brunswick

Organizers of the Love for Local - New Brunswick program have announced UNI Financial Cooperation have taken the “Presenting” sponsorship position for the 2021-2022 program with an investment of $100,000. This programming includes 6 bilingual themed campaigns throughout the year including a 104-community tour across NB, NB365 a daily feature of business owners and leaders from across the province, and the 2nd edition “Very Local Holiday” campaign.

“Initiatives like Love for Local can make a real difference in people’s lives and help build more prosperous communities. At UNI, solidarity, responsibility and courage guide our actions on a daily basis. We firmly believe that we have a moral duty to support our local businesses and organizations. Our participation in the Love for Local initiative is possible thanks to our members and clients, who choose to do business with UNI” explained Robert Moreau, Chief Executive Officer of UNI Financial Cooperation.

During the launch event and kickoff of the Love for Local - New Brunswick “Electric Summer Social Tour” on the afternoon of June 23 - organizers and sponsors dropped the big surprise news which was live streamed across the province. 

“UNI is the absolute perfect partner to help further our mission. Thanks to this we can ramp up our efforts even more of promoting local in NB every single day. It doesn’t get more local, cooperative, or community focused than this. We’re honoured and grateful to have their support - which empowers the campaign to take a major step forward to reaching its true potential” said Brad LeBlanc, President of BrainWorks and Co-founder of Love for Local.

The Love for Local program consists of 6 themed campaigns in the 2021-2022 programming: The general PSA campaign which includes free social shoutouts and the [CATAPULT] video series, NB365 which shares the story of a different local business or organization every day, The Electric Summer Social Tour, Your Backyard is Bigger than You Think - a staycation themed campaign presented by CPA New Brunswick, A Very Local Holiday presented by Medavie, and one additional themed campaign to be announced in the fall.

The program is lead by the private sector - in service to NB businesses and organizations - ultimately dedicated to advancing the social, economic, and cultural wellbeing of every person in New Brunswick.


About Love for Local

The Love for Local - New Brunswick program was born out of urgent need at the onset of the COVID-19 Pandemic at the request of local business leaders and community and economic development stakeholders. The campaign stands in service to businesses and organizations across NB. Completely focused on reaching as many New Brunswickers as possible, this public facing program is committed to continuing to build the largest, most active, and most engaged community of local supporters in the province. The program operates on a daily basis bilingually across 3 social media platforms at no cost to any of the businesses or organizations featured in any of the campaigns. The campaign will visit every one the 104 municipalities across NB as a part of its programming this year.


About UNI Financial Cooperation

With $4.8 billion in assets and 900 employees, UNI Financial Cooperation, celebrating its 85th anniversary this year, is a major economic player that contributes actively to a thriving, growing economy in New Brunswick and beyond. UNI is committed to values of solidarity, responsibility and courage for the greater benefit and prosperity of the organization and its members and clients. To learn more, visit


About the Electric Summer Social Tour

The Electric Summer Social Tour is one of five themed campaigns that are part of the 2021-2022 Love For Local - New Brunswick programming. Two ambassadors will visit all 104 municipalities in the province in an electric vehicle and experience local New Brunswick at its sunniest. They will meet with local entrepreneurs, participate in various events this summer, and have the entire province follow their adventures on social media. The tour will also be an opportunity to showcase the electric vehicle infrastructure already in place. 


Media Contacts:


Love for Local


Brad LeBlanc


Danny Bazin


UNI Financial Cooperation
Geneviève Lanteigne


Electric Summer Social Tour ambassadors


Jason Gallant


Mylène Thériault



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