Applying for a donation or sponsorship

Your request less than $5,000 must be submitted 2 months before the date of the event.
Your request over $5,000 must be submitted 4 months before the date of the event.

Applying for a donation or sponsorship

Donations

A donation is awarded to local activities or social or humanitarian causes that have tangible spin-offs for the community.

Sponsorships

A sponsorship is a commercial relationship between two organizations. This type of marketing opportunity develops relationships with the community and promotes business development.

Donations

Criteria, eligibility requirements and information required to apply for a donation.

What is a donation? A donation is awarded to local activities or social or humanitarian causes that have tangible spin-offs for the community.

Your request might be better suited for sponsorship. To learn more about our about our sponsorship program, visit the Sponsorship section.

Applying for a donation in 3 steps.. Follow the steps to determine whether your request qualifies. It takes up to four (4) weeks before a reply or a recommandation is made. The evaluation process may take longer in the case of large-scale provincial activities.

Step 1: Criteria and eligibility requirements / Step 2: Guidelines for applying for a donation / Step 3: Filling out a donation application

Step 1

Criteria

Every year, UNI supports numerous projects and charities in various social and community fields.

A donation is granted primarily to support the following:

Help educational, health care, social service and community establishments as well as charitable organizations in their efforts to improve the quality of life
Support projects that will benefit the community by improving community services.

The donation application will be assessed according to its ability to make a true difference in the community.

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Step 2

Eligibility requirements

Here are some of the social and community fields we prioritize for donations:

Education and youth
Mutual aid and solidarity
Health care
Economic development and entrepreneurship
Environmental protection

The donation application must be completed using the designated application form online. No requests in printed form, by telephone, or in person shall be accepted.

Restrictions

The following types of request do not meet the criteria established and will not be granted any kind of financial support:

Lobbying groups;
Private individuals;
Travel allowances and expenditures;
Advertising for fundraising events
Gatherings or activities of a personal or family nature
Unregistered charities
Activities taking place outside the province of New Brunswick

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Step 2 Step 3

Guidelines for applying for a donation

The following information is required to complete a donation application:

Information about the organization and the event or project
Background and history of the organization
Description of the event or project (including the community needs to be addressed by the proposed activity)
Amount requested and overall target for the campaign (including public and private sector funding)
List of applications made to other UNI subsidiaries
Other information (e.g. Is your activity a good match for UNI?)

Step 3

FILLING OUT A DONATION APPLICATION

Sponsorships

Criteria, eligibility requirements and information required to apply for a sponsorship.

What is a sponsorship? A sponsorship is a commercial relationship between two organizations. This type of marketing opportunity develops relationships with the community and promotes business development.

Your request might be better suited for a donation rather than a sponsorship. To learn more about our donations program, visit the Donations section.

Applying for a sponsorship in 4 steps. Follow the steps to determine whether your request qualifies. It takes four (4) to six (6) weeks before a reply or recommendation is made. The evaluation process may take longer in the case of large-scale provincial activities.

Step 1: Overview of the sponsorship program / Step 2: Eligibility requirements and evaluation process / Step 3: Guidelines for applying for a sponsorship / Step 4: Filling out a sponsorship application

Step 1

Overview of the sponsorship program

Several projects, initiatives and causes are endorsed annually by UNI in a variety of social and community fiels.

Looking for a sponsor? You will likely want to know what interests us.

Take a look of your project from our perspective
The more marketing opportunities your project has, the more attractive it will be! Projects should allow us to build relationships with the community and promote business development.

A new outlook
Your project should be designed so that it allows us to easily promote UNI and its products and services to our target audience. Identify elements that may be of interest not only to a particular group, but also the general public.

New avenues
Demonstrate imagination and flexibility: Improve your programs by associating with local events or projects.

A host of options
Your project should go beyond the usual promotional framework. We are looking for original ideas that open up new horizons.

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Step 2

Eligibility requirements and evaluation process

Make sure that your request complies with the following eligibility requirements, restrictions and evaluation process:

Eligibility requirements
The following fields tend to be favoured for sponsorships:

Arts and culture
Economic development
Education and youth
Mutual aid and solidarity
Environmental protection

The sponsorship application must be completed using the designated form online. No requests by telephone or in person shall be accepted. The sponsorship application will be evaluated based on its ability to meet our strategic priorities. Various criteria will also be used to evaluate sponsorship opportunities, including their alignment with UNI’s brand image, the availability of resources, the type of activity and their compatibility with our marketing plan.

Restrictions

The following types of applications do not meet our sponsorship criteria and shall not be considered for funding:

Religious institutions or organizations
Political organizations or candidates
Private individuals
Travel allowances and expenditures;
Advertising for fundraising events
Gatherings or activities of a personal or family nature
Scholarships (see UNI scholarships section)
Costs associated with capital projects, campaigns or businesses
Unregistered charities
Activities taking place outside the province of New Brunswick

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Step 2 Step 3

Guidelines for applying for a sponsorship

The following information is required to complete a sponsorship application:

Information about the organization and the event or project
Description of the activity (field, schedule of activities, size, budget, anticipated number of attendees, demographic data, advertising and media campaign, contribution requested and sponsorship benefits)
List of all other potential sponsorship categories and the benefits of each
List of confirmed sponsors to date in each category and the potential number of sponsors in each category
List of applications made to UNI subsidiaries
Other information that could help us evaluate your request

Step 4

FILLING OUT A SPONSORSHIP APPLICATION

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Donations and sponsorships