Love for local

Love for local
UNI contribution$100,000
Field in which value is created icon-discussion

Beneficiary organization:L'Amour d'ici Nouveau-Brunswick
UNI contribution:$100,000
Date of approval:2021

Project description

The Love for Local - New Brunswick program was born out of urgent need at the onset of the COVID-19 Pandemic at the request of local business leaders and community and economic development stakeholders. The campaign stands in service to businesses and organizations across NB. Completely focused on reaching as many New Brunswickers as possible, this public facing program is committed to continuing to build the largest, most active, and most engaged community of local supporters in the province. The program operates on a daily basis bilingually across 3 social media platforms at no cost to any of the businesses or organizations featured in any of the campaigns. The campaign will visit every one the 104 municipalities across NB as a part of its programming this year.


UNI is proud to be the presenting sponsor for the 2021-2022 program with an investment of $100,000. This programming includes 6 bilingual themed campaigns throughout the year including a 104-community tour across NB, NB365 a daily feature of business owners and leaders from across the province, and the 2nd edition “Very Local Holiday” campaign.

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