Loïck Project Helping Mother Earth

At the age of 4, Loïck Thomas of Charlo decided he wanted to collect 1,000 bags of trash by the end of 2021. His mother helped him share his initiative on social media. To encourage people to pitch in on Earth Day, a book by the author and creator of the storytelling fairy “Féeli tout” was offered to participants. The event was a huge success. By April 25, a total of 4,822 bags were collected by more than 1,000 people in 8 provinces! A new goal of 10,000 bags was set, and 10,057 bags were collected by May 26, 2021. Next goal: 111,000!

UNI’s involvement

UNI’s contribution made the distribution of books possible, a strong testament of our support for this environmental initiative and encouraging young people to realize their dreams.