The caisse is taking a new name that speaks of solidarity. One with a universal reach that inspires all generations to build a future together. A name that unites those who believe prosperity is meant to be shared. Welcome home.
A NEW NAME
UNI is a simple word which expresses the conviction that the future of every citizen lies more than ever in them joining forces. Its simplicity also highlights its quiet strength. The humbleness of a brand which doesn’t have to prove its financial stability. The persuasive strength of a brand founded around the great project of using sharing and collaboration as building blocks for the growth of our individual, collective and provincial wealth.
A NEW LOGO
The Acadian star will keep on shining within the new logo, and keep on guiding the destiny of all Acadians for a long time. Four other shades of blue and green now support the Caisse’s iconic green. They come together in harmony to highlight New Brunswick’s diversity – from the green of its forests, to the marine blue of the ocean and its coasts and to the hopeful green of its entrepreneurs.
A NEW CAPTION
The caption “Financial cooperation” appears under the word UNI. It specifies the brand’s field of involvement and its philosophy. UNI is not a bank, it creates growth through sharing and collaboration.